Description
Driving E-Commerce Growth
Transforming an E-Commerce Platform for Rapid GrowthInfo
Client Industry
Retail & E-commerceIntroduction
In today's highly competitive digital marketplace, e-commerce businesses must continuously innovate to thrive. Discover how FlexiDev partnered with a leading e-commerce client in Australia and New Zealand to resolve critical challenges and drive substantial growth. In 2022, FlexiDev began by addressing minor technical issues for this large e-commerce client. Through consistent delivery and a proactive approach, our role expanded to delivering impactful enhancements that transformed their digital platform.
Key Milestones:
- Team Expansion: starting with one solo developer, scaled to full-team provision.
- Dynamic Communication: consistent daily discussions, structured weekly meetings and impactful sprint demo meetings leading to significant development insights.
- Stack & Technology Growth: transitioning from native PHP to Nuxt.js and Vue 3, launching new frontend application using NUXT technology.
The Challenge
When FlexiDev began supporting this e-commerce client, our Software Developer as a Service (SDaaS) model addressed several critical pain points:
- Marketing Campaigns
The client needed rapid deployment of targeted marketing campaigns to maximise returns while minimising ad spend. Our agile team enabled a 25% reduction in campaign launch times.
- Previous Team Support Limited
The prior development team struggled to provide adequate support, leading to technical debt and unresolved code issues. FlexiDev’s team conducted a full code audit and resolved over 50 legacy issues within the first three months
Solutions
FlexiDev's Solutions: Delivering Measurable Impact
- Scalability & Performance
Migrated the platform to Nuxt.js, boosting site speed and responsiveness on both mobile and desktop devices by 30%.
Implemented advanced caching strategies (e.g., Varnish caching), reducing server load and improving API response times by 40%.
- Operational Efficiency
Integrated CIN7 for automated inventory management, reducing manual data entry by 70% and minimising order processing errors.
Optimised payment gateway workflows, ensuring secure and frictionless transactions for end users.
- Enhanced User Experience & Conversion Rates
Refactored the Product Detail Page (PDP) with a focus on UI/UX improvements, including dynamic carousel functionality, leading to a 15% increase in page engagement.
Streamlined the checkout process, contributing to a 20% increase in conversion rates.
- Strengthening Security & Compliance
Proactively addressed front-end security vulnerabilities using Snyk, improving the platform’s security score by 35%.
Ensured compliance with industry best practices for payment processing (PCI DSS) and data protection (GDPR).
Outcome
- 45% Faster API Response Times: Through strategic caching and performance enhancements.
- 20% Reduction in Operational Costs: Automation and improved workflows increased efficiency.
- 30% Increase in Conversion Rates: Enhanced user journey and optimised checkout experience.
- Improved Security Posture: Addressed vulnerabilities -and bolstered data protection measures.
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